Fresh Series™

When you're ready to invest long-term in your audience, we're ready to make sure you get it right.

The Holy Grail for the modern brand: An original series that your customers love (and love you for).

Let’s talk about how to engage your customers with content worth watching.

Fresh Series™ Features

1.Always fresh. Never frozen.
- “Content marketing” (yuck), but actually, really that your customers want.
- Crisp new episodes come out regularly and reliably, optimized for the platforms and channels your audience frequents.
Build your audience the right way, by giving them what they need.
2.Scalable storytelling. Lather. Rinse. Repeat.
- Engaging episodes with a short lead time and a long lifespan.
- We'll work with you to come up with an awesome format that positions you as the expert in your market that you are. Production can be standardized for efficiency and we can create multiple episodes at the same time.
First, we reduce creative friction. Then, we begin to get feedback and results from the audience. Iterate. Improve. The next season and the next..
3.FOR your customers. Not AT your customers.
- The best brands in the world use original series not focused on selling them. Turns out, it sells a LOT more of them.
- Why does an energy drink company sponsor a competition with human-powered flying machines? Why does a blender company have a world-famous YouTube channel. They have figured out there's no better way to engage with customers than by making things they actually want to watch. It really is that simple.
A real relationship is built on regularity, generosity, and trust. And the expert/authority space in your industry is WIDE open. We guarantee it, and we don’t even know who you are.

Fresh Series™ Use Cases (& Examples)

Episodic Series (Live Action or Animation)

The optimal style of your Fresh Series depends on who your audience is and what kind of content they like. From eye-catching animations, to in-studio "Newsy" shows and sketch comedy, there's no limit to the format your Fresh Series could take.

Podcast

Building your audience takes time- luckily, we optimize our production schedule to make the most out of every minute. Podcasts and audio profiles are a great way to educate, entertain and entice your new listeners (who might also happen to be potential customers, supporters, or super-fans).

1| The Muck

2| The Deep End

3| Tidal Wave

Fresh Series™ Process

This is the one Short Order product that we are always willing to do speculative creative work on. We are here to help you come up with the absolute best, most useful, longest lasting Fresh Series™ idea possible before you make any commitments.

Pricing

A minimum commitment of $100,000 per year will be required to engage our creative team in developing your Fresh Series™.